When movie stars, sports figures or media moguls sell luxury properties, they’re often able to maintain an air of secrecy. That’s because some high-end properties never hit the open market or have any formal advertising support behind them.
But these pocket listings—also known as whisper listings or off-market listings—actually aren’t exclusive to celebrities and are a relatively common way that people conduct business.
“We have pocket listings at all different price points,” said Zach Goldsmith, the estates director at Los Angeles brokerage Hilton & Hyland.
He noted that he sold a $3.5 million pocket listing last month, made plans to show an off-market Beverly Hills listing earlier in the day, and signs non-disclosure agreements regarding real estate transactions all the time.
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